This is the original and first SOCKO ® program, just transferred to CD and edited for your use in the car, while exercising or anywhere you can play a CD. Hear about 75 minutes of how the SOCKO ® system can apply to speaking, writing and presenting, on camera, on mic and on the record.
Strategic-because you thought about it, practiced it and rehearsed it
Overriding-because it’s the big picture, tip of the iceberg and elevator pitch
Communications-simplicity, brevity, clarity, repetition is the key to oral communication
Knowledge-the facts, data, statistics, expressed in an understandable way
Objective-applause, handshake, nodding head, media clip, headline, cutline, picture, lead, sidebar, cutline-you decide and then execute.
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